Tracking Overview

Affitor tracking captures the complete customer journey—from the first click on an affiliate link to the final purchase.

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How Tracking Works

When a partner shares their affiliate link, Affitor tracks three key events:

Event	What it captures	When it fires
Click	Visitor arrives via affiliate link	Page load with ?ref= parameter
Signup	Visitor registers or submits a form	Your signup form completion
Sale	Customer completes purchase	Stripe payment success

Each event is linked together using tracking cookies, so you always know which partner drove which sale.

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The Tracking Flow

graph LR
    A[Partner Shares Link] --> B[Customer Clicks]
    B --> C[Visits Site]
    C --> D[Signs Up]
    D --> E[Purchases]

    A -.->|Unique ?ref= URL| A1[Unique link]
    B -.->|Cookie set| B1[Click tracked]
    C -.->|30 day cookie| C1[Cookie persists]
    D -.->|trackLead called| D1[Lead tracked]
    E -.->|Stripe metadata| E1[Sale tracked]

Step by step:

1. Partner gets unique link: https://yoursite.com?ref=PARTNER123
2. Customer clicks: Affitor script detects ?ref= parameter
3. Cookie stored: partner_code and customer_code saved (30-day lifetime)
4. Customer browses: Cookie persists across sessions
5. Customer signs up: You call trackLead() → linked to partner
6. Customer purchases: Stripe metadata captures sale → commission created

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What You Need to Implement

Three integrations connect your site to Affitor:

Integration	Purpose	Difficulty
Pageview Tracker	Track clicks from affiliate links	Easy – one script tag
Lead Tracking	Track signups and registrations	Easy – one function call
Payment Tracking	Track sales via Stripe	Medium – metadata setup

Most advertisers complete all three in under 30 minutes.

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Attribution

How Attribution Works

Affitor uses last-click attribution with cookie-based tracking.

When a customer clicks an affiliate link:

1. Partner code stored in cookie
2. Cookie lasts 30 days
3. Attribution window is 60 days from first click
4. Any purchase within window credits that partner

Attribution Window

Default: 60 days

If a customer clicks a partner’s link on January 1st and purchases on February 15th (45 days later), the partner gets credit.

If they purchase on March 5th (63 days later), no attribution—outside the window.

Multiple Clicks

If a customer clicks Partner A’s link, then later clicks Partner B’s link:

• Partner B gets credit (last-click wins)
• Cookie is overwritten with new partner code

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Tracking Data

What Affitor Captures

Data	Source	Purpose
partner_code	From ?ref= parameter	Identify which partner
customer_code	Auto-generated	Link events together
program_id	Your program ID	Route to correct program
Timestamp	Automatic	When event occurred
User agent	Browser	Analytics
IP address	Request	Fraud detection

Cookie Storage

Cookie	Value	Lifetime
partner_code	Partner’s referral code	30 days
customer_code	Unique visitor ID	30 days

Cookies are set automatically by the tracker script. No action required.

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Privacy & Compliance

GDPR Considerations

Affitor tracking uses first-party cookies on your domain. You should:

1. Include in cookie policy: Mention affiliate tracking cookies
2. Cookie consent: If required in your jurisdiction, include in consent flow
3. Data retention: Tracking data follows your Affitor program settings

No Third-Party Tracking

Affitor doesn’t:

• Use third-party cookies
• Share data with ad networks
• Track users across other sites

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Next Steps

Set up tracking in order:

1. Pageview Tracker – Capture clicks (5 minutes)
2. Lead Tracking – Capture signups (10 minutes)
3. Payment Tracking – Capture sales (15 minutes)
4. Test Your Integration – Verify everything works