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Define Commission

Commission is what partners earn when they drive results for your business. This guide explains commission types and how to configure them.


Every commission has two components:

ComponentDescription
RateHow much partners earn (percentage or fixed amount)
DurationHow long partners earn from a referred customer

Partners earn a percentage of each sale from customers they refer.

Example: 30% commission means partner earns $30 on a $100 sale.

This is the default and recommended commission type for SaaS products.

TypeDescriptionExample
CPC (Cost per Click)Fixed amount per click$0.01 per click
CPL (Cost per Lead)Fixed amount per signup$10 per lead
CPS (Cost per Sale)Fixed amount per sale$20 per sale
TieredBonuses at milestones$100 bonus after $100K revenue
HybridCombine multiple typesCPC + CPS + milestone bonuses

These will be available through Group Rewards.


How long partners continue earning from a referred customer:

DurationDescriptionBest for
One-timeFirst payment onlySimple products, one-time purchases
3 monthsFirst 3 months of paymentsShort trial periods
6 monthsFirst 6 months of paymentsMedium commitment products
12 monthsFirst 12 months of paymentsAnnual subscription products
LifetimeAll future paymentsMaximum partner incentive
CustomConfigure your own durationSpecific business needs

Recommendation: For SaaS, use 12 months or lifetime. This motivates partners to refer customers who stay, not just customers who sign up.


In the setup wizard, you’ll configure:

  1. Commission Rate (%) – e.g., 30%
  2. Commission Duration – e.g., 12 months

This becomes your default commission for all partners.

Business TypeRateDurationWhy
B2B SaaS ($50-200/mo)30%12 monthsHigh LTV justifies generous commission
B2B SaaS ($500+/mo)20-25%LifetimeLower % but longer duration
Consumer SaaS ($10-30/mo)30-40%6 monthsHigher % to attract volume partners
One-time purchase20-30%One-timeSimple, predictable

Formula: Commission = Sale Amount × Commission Rate

Example with 30% commission:

Customer PaymentPartner Earns
$100 one-time$30
$100/month × 12 months$30/month × 12 = $360 total
$1,000/year lifetime$300/year ongoing

With Affitor’s 3.5% platform fee:

SalePartner Commission (30%)Platform Fee (3.5%)You Keep
$100$30$3.50$66.50*

*Before Stripe fees (~2.9% + $0.30)


You can update your default commission anytime in Program Settings.

Important: Changes apply to new referrals only. Existing customer attributions keep their original commission rate.


Group Rewards will let you create different commission structures for different partners:

  • Performance tiers – Higher commission for top performers
  • Partner types – Different rates for influencers vs. agencies
  • Special promotions – Temporary commission boosts
  • Milestone bonuses – Extra rewards at revenue thresholds

  1. Be competitive – Research what similar products offer. For AI SaaS, 30%+ is common.

  2. Think lifetime value – A 30% commission on a customer with 24-month LTV is very profitable for you.

  3. Longer duration = better partners – Lifetime commissions attract partners who promote quality, not just volume.

  4. Start generous, optimize later – It’s easier to reduce rates for new partners than to increase them.